Stadium to Street
CAMPAIGN CREATIVE • DIGITAL DESIGN • POS DESIGN
This campaign featured comfy but effortlessly cool streetwear. I combined graffiti elements and marker fonts with film, tape and ripped paper texture to portray grittiness that is often associated with streetwear.
Pictured: Homepage design for desktop and mobile
Pictured: Email design and Instagram story
Pictured: In-store signs calling out product names and price points