Find Your Fit
CAMPAIGN CREATIVE • DIGITAL DESIGN • POS DESIGN
Factorie wanted to become famous for it’s comfy range of fleece tops and bottoms. We were challenged with the task of elevating the existing fleece range and communicating to the customer why Factorie’s fleece is better than its competitors across all channels.
Working closely with the Art Director, I assisted in styling the photoshoot for this campaign and conceptualised and designed all creative assets that appeared in-store and online.
Pictured: Email designs for men's trackies and women's trackies
Pictured: Strip banner for homepage showcasing the different trackpant styles
Pictured: Instagram story
Pictured: In-store signs to educate customers on the different trackpant styles, their fits and prices. These signs were double-sided to show the front and back of the fit.