The 'It' List
CAMPAIGN CREATIVE • DIGITAL DESIGN • COPY WRITING • PRINT DESIGN
This is the creative for Supré’s November campaign, 'The 'It' List'. The 'It' List featured the top 10 items that every girl should have on their ‘wish list’ heading into peak season. I centred the concept around the heart icon functionality of the website that customers can use to add things to their ‘wish list’.
Pictured: A mood board of initial ideas that inspired different elements of the campaign and the main motif - the heart icon
Pictured: The edit page introducing the 10 pieces of The 'It' List with a feature banner and PLP tiles
Pictured: Homepage feature banner
Pictured: A secondary part of the campaign was working with Content Creator, Kairo Calvitto, to show how she would style the pieces and inspire the customer. This was a blog page that allowed the customer to come behind the scenes of the shoot with Kairo and highlight the pieces from The 'It' List. I wrote the copy for this blog page and hand wrote the quotes for an authentic feel.
Pictured: Email and Instagram story
Pictured: PR boxes were gifted to Content Creators to create hype around the launch of the campaign. In the box was the 10 pieces, a booklet showing how to style each piece and a personalised note. The box was sealed shut with the bright blue strip sticker and decorated with little stickers of the clothing pieces.