Laneige
PACKAGING DESIGN • PRINT DESIGN • TYPOGRAPHY
Laneige is a Korean skincare and make-up brand. As a Freelance Designer, I worked with Laneige's Marketing Team to design PR assets to send out to influencers that promoted new product launches.
Pictured: This is a PR box design for Laneige's new 'Bouncy and Firm Sleeping Mask' in partnership with Sydney Sweeney. The brief was to create a playful and youthful design whilst still being in line with Laneige's clean and minimal style. I kept the outside of the box very clean and simple to align with their existing brand style. For the inside – I collaged different elements together (the product, product swatch, flower, frames, arrows) to introduce playfulness to the design whilst still keeping with the Laneige brand. The PR boxes were set out to influencers and content creators to promote the product launch.
Pictured: This is an A5 press card that placed in PR packages to promote the product launch of the 'Water Bank Moisturisers'. The challenge was to communicate all of the product information and benefits of the 3 different types of moisturisers in this 'Water Bank' range on an A5 card. I created clear columns for each product and used shapes to distinguish the different types of product information to make the information as digestible as possible.