It Just Takes A Tick
VIDEO EDITING • DIGITAL DESIGN • TYPOGRAPHY
This was a very special project to work on with Loft Social and DonateLife. Loft Social received a Community Awareness Grant to conceptualise and create a campaign to improve community awareness about organ and tissue donation amongst Australians. We interviewed donors and recipients, and their families, and chatted to health professionals about common misconceptions surrounding organ and tissue donation.
As a part of the Loft Social team, I edited 15 hours of footage into an 8 part series for DonateLife's Instagram. The challenge was to tell each interviewee's story in under 90 seconds. I also colour-graded, added captions, designed the opening and closing frames, and designed unique cover images for each reel.
Click on each video to watch the full clip.

Pictured: This was the launch reel where the interviewees  answer some common questions that arise about organ and tissue donation.

Pictured: In this second reel, the interviewees address common myths that they hear about organ and tissue donation.

Pictured: Hussein was a kidney transplant recipient. In this reel, Hussein talks about why he needed an organ donation and how it has impacted his life.

Pictured: Mili's son, Deyaan, was an organ donor who saved 4 lives. Mili’s addresses the emotions she has towards organ and tissue donation.

Pictured: These are the Instagram covers for the reels. I designed the covers with eye catching quotes from the campaign whilst maintaining DonateLife's brand guidelines.
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