Hey Pup
CREATIVE DIRECTION • BRANDING • PRODUCT DESIGN • PACKAGING DESIGN • DIGITAL DESIGN
Hey Pup is an online pet accessories boutique I founded in 2020. I designed everything including the product, brand identity and packaging.
The brand identity of Hey Pup is fun and colourful for the millennial dog lover. Hey Pup was featured in Frankie magazine in August 2022 and is stocked in-store at Smack Bang in New Zealand.
Pictured: Logo lock-ups, brand pattern and colour palette
Pictured: Website homepage, click the image to visit the site
Pictured: Email designs and social posts, click the image to view the Instagram feed
Pictured: Products sitting in-store, customers wearing bandanas and packaging design