Dr Glitter
DIGITAL DESIGN • CONTENT CREATION • SCHEDULING • VIDEO EDITING • PACKAGING DESIGN
Dr Glitter combines science, art and play with their range of Iron and Probiotic Nutrient Crystals that can be sprinkled on food. It is an innovative product with a fun and colourful brand. As the Creative Lead at Loft Social, I was part of launching Dr Glitter and building their brand awareness through organic social content. I planned, designed and curated content that was engaging and informative, whilst maintaining brand guidelines.
Pictured: A glimpse of the curated Instagram feed that consisted of beautiful photography, edited reels, graphics and UGC content.
Pictured: An informative Instagram story and carousel introducing Red IRON+ Crystals.
Pictured: An informative Instagram story and carousel introducing Orange PROBIOTICS+ Crystals.
Pictured: This is the PR box I designed for Dr Glitter to send out to influencers to support the launch of the brand. I included key information to educate the receiver about the story behind the brand and the products. I paired bold colours with sticker-like graphics to speak to Dr Glitter's playful brand.
Pictured: As part of the launch, we filmed an interview series with the founders that delved into the journey behind their brand. I edited these videos which were used on their socials and website.
Pictured: As part of the launch, we filmed a series of videos that demonstrated ways to use the Nutrient Crystals in different drinks. I edited these videos which were used on their socials and website.